Typically the Summer stretch, particularly July can be pretty quiet for WEVO, disposable income allocated to Summer Camps, back-to-school and other extra-curricular expenses result in a marked drop of product sales activity. It’s somewhat historical for us, so it never draws alarm. July 2010 was no different, sales were predictably slow, but in contrast on other fronts it [...]

  In a landscape filled with wireless, mobile, handheld and remote gadgets – I did wonder, can I log onto my blog and contribute anything valuable from the console of my i-phone. Sitting in a Fish Restuarant in Houston airport, this test is hardly a challenge like the back roads of Uzbekestan, but none the [...]

Back in December 2009 I covered the exploits of my friend Duffy Sheardown and his pursuit of a new career beyond motorsports – as a Chocolatier. I expounded the values of niche marketing and the parallels between what we started at WEVO in 1996 and what Duffy initiated in 2009. On the first steps to fame, [...]

In January I had the opportunity to pour some much needed attention onto the Australian contingent of my fleet – very gratifying. Thankfully, it has not been since the late 90′s that my collection was spread over 3 continents. These days my relatively stagnant fleet is corralled in two locations and although roughly 12,000km separate [...]

I have been on some epic road trips in my time. I love the sense of crossing vast or significant distances at a steady and incremental pace. I especially love a road trip with a utility purpose – which in my case will have been towing a boat or car for one reason or another. [...]