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Archive for the 'Green' Category

From acorns come oak trees

Monday, March 8th, 2010

Back in December 2009 I covered the exploits of my friend Duffy Sheardown and his pursuit of a new career beyond motorsports – as a Chocolatier. I expounded the values of niche marketing and the parallels between what we started at WEVO in 1996 and what Duffy initiated in 2009. On the first steps to fame, [...]

WEVO packaging manifesto – Part 2.

Monday, December 14th, 2009

The plastic bag sausage fight…. In Part 1. of the packaging manifesto, I illustrated how careful we are about using recycled packing materials and how we recycle cardboard, re-use boxes, boxes made from post consumer materials etc, etc. So if you have ever received a package from WEVO and the first thing you noticed is [...]

WEVO packaging manifesto – Part 1.

Monday, November 30th, 2009

Remarkably off-topic for the mainstream of our WEVO business, but a topic that Tracey and I have always taken very seriously and continue to look for new ways to improve our participation. The implementation of the first Carbon Cap in the USA by California State Government in 2006 ( also continues to show how CA is leading the way [...]

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