Remarkably off-topic for the mainstream of our WEVO business, but a topic that Tracey and I have always taken very seriously and continue to look for new ways to improve our participation.

The implementation of the first Carbon Cap in the USA by California State Government in 2006 (http://gov.ca.gov/press-release/4111/) also continues to show how CA is leading the way for other states – particularly on a topic where I feel the USA generally falls far behind.

 I was reminded of what reckless, gluttonous and pain-free energy consumers we are in California when my recent trip to Holland exposed me first hand to the $8.55/gal fuel prices……. There is plenty of scope for carbon capping, just look anywhere for a place to start.

In our own way Windrush is  involved in re-cycling. Although tenuous, providing the Porsche car hobbyist with parts for the continued use and enjoyment of old vehicles has multiple positives of keeping the non-recyclable parts from landfill, plus maintain the deployment of the embodied energy used in creating these old beauties. Granted, the tailpipe emissions from an old gross offender MFI equipped 911 are pretty horrendous, but driven infrequently, I take comfort that the total carbon footprint of my 1972 911, is far less than the commuter Prius zipping past twice a day on it’s 60 miles commute on the nearby Bayshore Freeway.

Our packaging manifesto – slightly self indulgent, but in a positive way.

• Save and re-use all bubble-wrap
• Save and re-use all paper packaging
• Save and re-use all packing peanuts
• Save and re-use all serviceable cardboard boxes
• Recycle all excess cardboard box
• Minimize landfill garbage

Since we started shipping WEVO label products in 1998, we have never purchased a single “peanut” for packaging, nor a foot of bubble wrap. We re-cycle every piece of incoming paper packaging, bubble wrap and packing peanuts. We re-use about 40% of the incoming cardboard boxes we receive from vendors, we send all other cardboard to recycling. We recycle all plastic, glass and metal containers  and the new shipping boxes we buy are made from post-consumer recycled cardboard.

So if you receive a package from WEVO that looks like it has seen some previous shipping duty – it probably has! Do the right thing, please re-use it, or recycle it.

Here we are on day 2 of a four day weekend in the USA. With Thanksgiving falling on a Thursday this year, we have the perfect excuse to take the four days straight as our celebratory holiday.

Whilst I am Australian and Tracey is British, our connection with Thanksgiving does not extend much earlier than the mid-nineties. Before that Thanksgiving was a confusing period of “Holidays” depicted in American movies. Seemed to be rather close to Christmas and further confused by the Turkey tradition, that in Britain and Australia is more of a Christmas dinner dish….

Regardless, these 4 days are a great opportunity to catch up on some work backlog from my recent European trip that was supposed to be for the London – Casablanca Rally.

 http://www.endurorally.com/casablanca2009/index.html

With that effort ending in a frustrating mess – car less, I had the unplanned luxury of time to catch up with friends and in-laws in the UK.

The last of those visits was to my old friends Simon and Becky Kingdom-Butcher in Aldwick Village, West Sussex. We had a great Chili and Rioja evening, recounting and exaggerating old tales and marvelling at the fact that it had been almost exactly 10 years since we had sat down for Chili and Rioja.

Simon is partner at the leading edge Motorsports Composites supplier GTR in Fontwell, West Sussex, just down the road from Goodwood.

http://www.autosport-atlas.com/_directory/bd/landingpage.asp?id=3299&lngIcatid=64.

Their work includes all sorts of curious parts for F1, Oil and Gas industry and ‘cant show you – I’d have to kill you’ parts for the British MOD.

 So the quiet time back in the office this weekend will be carefully deployed to finishing details of the massive PVX project, due on the ground any day now. Consider 2180lbs and 425 hp. N/A and you are getting a clue.

We also have development work on a number of new WEVO product developments, the “low boy” 901 Shifter, the “tall boy” shifter family, just two to get some attention today.

Like so many individuals and organizations these days, we are finally adding this blog tool to our website.

Our original www.wevo.com  site was created in 1996, back in the days when 4 character URLs were still available.

We created the word WEVO out of necessity when our first choice, the comparatively long winded www.Windrush.com  had been secured just days before at the start of the URL land-rush that built steadily with the widespread realization of where the “www” was going to take us.

At first WEVO was a clumsy word that we struggled to identify with, Windrush had made Windrush brand products since the early 70′s and we had been associated with the name since the mid 70′s.

Now getting on for 15 years later, WEVO has become a part of our daily vernacular, it has developed into a quality brand recognized the world over by Porsche enthusiasts and it feels good to know that with continuing development of the brand and the range of products, that WEVO, our made up word (abbreviated from our full corporate name Windrush Evolutions Inc) will endure for years to come.